Responsive Web Design Is an Investment!

Now that’s universal! Even the giants of the media resort to this. You can now easily access and read news on your smart phone, laptop or any of the computers you own on the BBC news app. The British Broadcasting Corporation (BBC) News has a responsive (beta version) website now, after all.Learn more by visiting Web Design Companies Ottawa

The latest move to render the media giant’s sensitive website comes as no surprise! Seeing that the BBC News website gets about 115 million views, the number of visitors who access the site from their tablets and mobiles is increasing.
As on BBC’s official blog, Robin Pembrooke, Head of Marketing, BBC News says, “Offline, we’re meeting more people globally than ever before-we’re getting 145 million visitors a month today, and we’ve also had our best ever weekly average of 57 million tourists in the last month.” John Cleveley’s team and lead designer Julian Kirby came up with the BBC interactive website that allows users to access the internet. Now whether you’ve got a sophisticated smartphone or tablet, the world’s top news is available at the fingertips. BBC News ‘ move to go responsive further signifies the increasing importance of a responsive web design.

Earlier web designers had one major challenge to meet-ensuring proper functioning and keeping the website look and feel across different web browsers. But the advent of smartphones and the fondness of users for accessing sites on their state-of – the-art mobiles has changed all that.
Now the challenge facing web designers and engineers is to create a website that fits across every screen size. This is all the more relevant for sensitive web design!
Responsive web design is about developing and coding a website in such a way that it offers optimum user experience and quick access across a variety of devices, from desktops to smartphones. There are however other misconceptions relevant to responsive design such as the assumption that it is costly.